The home office trend promoted by the epidemic and consumers' increasing quality requirements have transformed the retail market. When developing new products, prioritize functionality and wearing occasions, enhance the competitiveness of products in the market, and create enduring cross-season items.

Value Transfer

(Five key driving factors of corporate recession prevention)

 

--1、 Driving factor: financial anxiety?

A large-scale economic crisis will break out, and its impact will affect the global market and consumer groups at all levels, even including many countries that are not expected to fall into a deep recession

preventive solution：Increase value    

     Consumers have streamlined budgets and adjusted their shopping habits, and the frequency of purchases in physical stores has been significantly reduced. E-commerce has become the new favorite of the public. Faced with this situation, the brand must make corresponding adjustments.

 

--2、Driving factors：Health anxiety?

      For some time, health and well-being have always been the focus of consumers' attention, but the public's dual attention to psychological and physical health is unprecedented.

preventive solution：Pass on health

     With the popularity of home fitness around the world, the home exercise category will become another benefit of the self-care and health trend. Create products with natural ingredients and adaptations that strengthen immunity and take them regularly to maximize the effect

 

--3、Driving factor: Autism syndrome?

 

     The new crown epidemic has accelerated the integration of real life and the digital world, or physical digitization. As early as 2018, we predicted that youth retail strategies around the "third space" (the digital world of Gen Z shopping, interaction and entertainment) will become increasingly popular. In the post-epidemic era, the gradual rise of isolated entertainment will become the new normal for several generations.

preventive solution：Improve cohesion

     Brands must explore new online experiences that can invigorate the spirit, guide education, and strengthen community connections in order to attract consumers and deliver joy to them. Develop products and tools that can provide professional standard results and are easy to use, and are equipped with online expert support services. Professional and convenient catering and beauty products will become the new normal in the future.

--4、Driving factor: Pursuing the truth?

由Since the general public lacks confidence in news sources, the government, and the medical system, strengthening consumer trust is unprecedentedly important and has become a top priority for brands. From disclosing ingredients to combating the dissemination of misinformation, winning and maintaining consumer trust will be the key for companies to gain and increase customer loyalty.

preventive solution：earn one's trust

 Implement open source care strategies and share safety benefits. Explore biotechnology to create more environmentally friendly ingredients.

--5、Driving factor：Safety?

   The new crown epidemic is not the only factor threatening security. Civil unrest and social unrest in Brazil, Hong Kong, Belgium, and the United States have exacerbated other fear factors. For citizens of these regions, the increasing collective trauma makes family shelters more important than ever.

preventive solution：Provide comfort and security

       Use home service products to enhance comfort and security, echoing home comfort aesthetics. Incorporate antibacterial and antiviral design into fashion and interior products.

 

丨Sustainability drives high efficiency, environmental protection creates happiness丨

 

       The 2021 autumn/winter dress forecast is updated to explore best-selling items. After the epidemic, the home style was promoted, and comfortable fabrics and designs became the focus of skirts. The addition of waist details that emphasized the female curve enhanced the commerciality of the product, helping people regain health, vitality, comfort, and fashion, and build a more ideal Future life.

 

The 2021 autumn and winter Naia new product series uses environmentally friendly and sustainable innovative "dresses" to answer questions in life in 2021. Everything will be outdated, and the combination of sustainable innovation and environmental protection will renew your enduring cross-season items

 

 

Design that emphasizes female curves

 

      Designs emphasizing feminine curves have once again become the mainstream of the market. The exaggerated shoulders and narrow waist details cater to the fashion trend of ladies' dresses.

 

 

Waist dress

Style number：OAYB20A011+KF

 

 

 

Dress with tie detail at waist

 

Style number：OAYB20A010+KF

 

      

Comfortable dresses add highlights

The pleated skirt with fairy air is a must-have for elegant fairies. There is elegance in the dignity, adding a feminine color to the autumn date and full of girlishness.

Vintage wide shoulder dress

Style number：OAYB20A013+KF

 

 

      

Kink effect blends into soft style

 

     Sweet style continues to be popular, this twist design brings personalized details to the feminine skirt. Focus on changes in details and inject new ideas into the single product.

 

 

Standing dress

款号：OAYB200068+KF

 

Natural drape effect

 

      Isolation allows consumers to focus more on the comfort of clothing, making comfortable dresses more popular. Loose long skirts or mid-length skirts are designed with comfort as the focus, and items suitable for home office, commuting and going out will become more popular.

 

 

Commuter dress

Style number：OAYB200068+KF

 

 

Silky and environmentally friendly fabric

 

Practical and personalized items are favored by generation Z consumers in China

Feminine and practical dress

Style number：OKYB20A012+KF

Naia tag

 

EcoVero Tag