Key Prints & Graphics: 

Women’s S/S 23

2023春夏女装趋势关键印花图案采用振奋消费者情绪的设计。

图案考究精致，印花充满乐观基调，展现美好夏日氛围。

Spring/Summer 2023 Womenswear Trend Key Prints Adopt Designs That Uplift Consumer Emotions.Graphics are thoughtful while prints are full of optimism,celebrating all that's great about summer.

厨房风情Kitchenbody

厨房场景拥有新的重要意义，孕育居家手工风格。

厨房成为让人感到舒心的场所。室内设计与时尚间的界限不断模糊，烘焙、家政和家庭聚餐成为诸多杂志频繁呈现的专题。设计师们也从家居纺织品中获取印花灵感。

The kitchen gains a new sense of importance, driving homely and handcrafted looks.

The kitchen has become a place of solace. Baking, homemaking and family gatherings are recurring themes across editorials as the lines between interiors and fashion continue to blur. For print, designers draw inspiration from domestic textiles 。

醒目波西米亚风Bold boho

大胆革新波西米亚风，迎合全新极繁主义。

正如2023春夏女装预测报告所强调的那样，波西米亚风即将回归。张扬图案设计搭配鲜亮色彩的全新印花，具有强烈的视觉冲击，在Instagram上引起热潮，将不断涌现。将各类色彩、样式和细节与印花搭配，并选用深色底色，与活力亮色呈现强烈对比。混搭经典佩斯利花纹，用另类元素点缀，比如冰淇淋和柑橘类水果，展现全新俏皮感。

Give boho looks a bold makeover to cater to the new maximalist.

As called out in Women's S/S 23 forecast, boho looks are set to make a comeback. cram prints with lots of colour, pattern and detail and choose dark grounds to create a strong contrast against the vivid brights. Pair classic motifs of paisleys and flourishes with unexpected elements, such as ice creams and citrus fruits, for a playful refresh.

日光海滩Beach daze

人们重燃对旅行的渴望，海滩风印花和图案随之升温。

历经艰难时期和长期的居家生活，消费者无比向往自然阳光和户外活动，梦想着无拘无束、无休无止的假日生活。选用日光褪色效果色彩搭配复古图案，彰显怀旧度假风格。用简洁线性样式为图案注入新鲜感，而手绘主题印花则令套装呈现趣味感。海滩装融入家居风格，采用数码印花技术，降低环境影响。

With a renewed desire to travel, expect a newfound appreciation for beach-ready prints and graphics.

After challenging times and being cooped up indoors, consumers are yearning for natural light, outdoor living and dreaming of carefree, endless vacations. choose sun-faded colours and vintage graphics to channel a nostalgic vacation look.Graphics feel freshest in simple linear form, while hand-drawn conversationals keep matching sets playful.

夏日之恋Summer of love

欢庆时刻到来。盛装打扮和找寻乐趣的愿望催生出活力随性的夏日主题。

随着节日、派对和夏季旅行氛围的兴起，品牌纷纷顺应这一热潮，选用刺激多巴胺的亮色搭配欢愉印花，展现强烈的欢乐基调。

It's time to celebrate. The desire to dress up and have fun again drives a vibrant, carefree summer story.

Channelling the spirit of festivals, parties and summer getaways, brands are ramping up the impact with euphoric prints in dopamine brights for the ultimate feelgood factor.

热带沙漠Desert tropics

2023春夏，热带风格印花从葱郁丛林转向日晒沙漠。

延续我们沙漠骑手主题，借鉴荒芜沙漠灵感，选用大热#naturestexture天然纹理和#newwave新潮波纹印花，呈现冷淡的质朴风。融合沙丘状条纹和动物兽纹，或将迷彩色与棕榈叶相结合，打造符合多种用途的全新魅力混搭。

Tropical prints shift from the lush green jungle to the sunbaked desert for S/S 23.

As a spinoff from our Desert Rider story, barren landscapes also inspire a drier, rustic take on popular #naturestexture and #newwave prints.marry sand dune stripes with animal skins, or merge camouflage colours with palm prints to create new enticing hybrids that tick a lot of boxes. 

追求醒目设计

错过几年的聚会活动后，消费者希望在2023春夏以完美造型欢庆节日、出行度假以及出席婚礼。建议选用极繁印花、醒目设计以及多巴胺亮色，呈现抢眼造型。

Go bold

After missing out on events the past few years, consumers want to look good for S/S 23, be for a festival, a vacation or a wedding. Invest in maximalist prints, bold looks and dopamine brights to create that 'wow' factor。

美欣达数码印花

美欣达数码印花以“设计联接市场，数印未来”为引领。引进日产KONICA的NASSENGER 10 8色72喷头数码机，全产业链配套，追求绿色生产、强调健康、舒适的高品质消费体验。