Linen has gained a slightly higher share of the apparel mix as retailers stock more linen styles, and at textiles trade shows, suppliers are seen to be promoting linen and linen blends.Consumers worldwide have shown increased interest in the fabric, with interest in linen rising year-on-year by 19% in S/S 23 across social and search engines.

 

From WGSN

 

Online Google searches for “linen” have been on the rise for the past five years worldwide, with peak interest in S/S 23 and an upward trajectory. Interest in linen apparel peaked in S/S 23 on TikTok in the US and UK. In the past 120 days, more people in the US have viewed posts about linen apparel, with 11m views compared with 3m in the UK.

 

 

 

 

 

 

 

Soaking air, dry and not sticky

 

Nylon filament and viscose linen are interwoven, cylinder dyeing combined with AIRO cold air finishing process, combined with the twill crepe design, the fabric naturally creases the texture appearance, and with natural hemp skin effect, special style. Add viscose fiber, feel fine and non-scratchy, light draping, soft and smooth, suitable for casual dress.

 

 

 

 

 

A deep V-neck elegantly shows off a woman's neck line and collarbone. At the same time, it gives a sexy and generous feeling.

 

 

 

 

 

 

 

 

Natural environmental protection

natural antibacterial

 

Warp combed cotton, weft blended cotton and linen, combined with a special pretreatment process to remove the itching sensation.

 

 

 

 

 

Fashionable and versatile items

Exquisite and minimalist English style 

and retro Hong Kong style tone

 

 

 

 

 

 

 

 

 

 

Light and comfortable 

dry and breathable

 

Warp polyester viscose blend,

weft polyester viscose hemp blend

Hemp before weaving yarn bleaching

Overflow double dyeing, dyeing color even

 

 

 

 

 

 

Linen jacket short jacket,shoulder loop thin strap design. Combine the advantages of flax and viscose fiber, create an outfit that is both comfortable and stylish.

 

 

 

 

 

 

 

 

 

 

Feel draping, dry and fluffy

 

Warp combed cotton and weft cotton and linen blended. Retain hemp style with special pretreatment process. Active single dye was used to present special color style.

 

 

 

 

 

 

Cotton fiber blended fabrics make jacket has both cotton soft and comfortable, It also has hemp permeability and wear resistance.

 

 

 

 

Combined with waist drawstring and two large pockets design,form a kind of both practical and fashionable style. Whether it's everyday wear or outdoor activities, this coat can provide you with a comfortable and convenient wearing experience.

 

 

 

 

 

 

 

 

 

Moisture wicking

comfortable and wear-resistant

 

Double warp and double weft fabric, warp combed cotton, the weft direction is long linen, cotton linen blend, double warp and double weft design makes the fabric more wear-resistant. Suitable for making pants and workwear.

 

 

 

 

 

A stylish piece that combines traditional Chinese elements with modern design concepts.

 

 

 

 

Stripes stood out in S/S 23,Increasing +15% year-on-year, in the past year on Google Trends, we see stable and consistent interest in this fabric.With its share of the men’s e-commerce apparel mix increasing by +1.9ppt to 8.2% in the UK and +0.7ppt to 5% in the US.

 

From WGSN

 

 

 

 

 

Primitive flowers